Our strategy

We have a clear and focused strategy to drive operational excellence across our businesses.

We do this by putting the customer at the centre of everything we do and always keeping our suppliers and our people top of mind. This triangle is core to any distribution business and as such, we have defined hard and specific “promises” to each of these stakeholder groups. 

What supports our strategy is our focus on key value drivers in order to improve our businesses, all within a defined framework of six pillars supported by three enablers which are all highly relevant to each of our businesses. 

The first five or our pillars secure an organic profitable growth where the “Focused Growth” pillar complements the organic growth part. On top of the six pillars we have added three enablers to support the achievement of the objectives within the pillars.

The goal of our strategy, Together We Build, is to make it really easy for our customers to do business with us. This will deliver value for all our key stakeholders: our customers, our suppliers, our people and ultimately, our shareholders.

Strategy underpinned by ‘six pillars’ and supported by ‘three enabler’.


Commercial excellence

Commercial Excellence initiatives aim to design and deliver commercial best practices that maximize profitable revenue and enhance our competitive advantage. These initiatives are mainly relating to Pricing, Sales Force Effectiveness, Assortment Harmonization and Private Label development.


Procurement initiatives optimize cost-effective sourcing of product and non-product related spend across our Operating Companies by leveraging the scale of our Group. 

Supply chain

Supply Chain initiatives enable cost-effective delivery, reducing inventory levels and developing service delivery centric business opportunities. These initiatives mainly relate to the optimization of our (central) warehousing, transportation/fleet and inventory. 

Format, footprint, and real estate

Format, Footprint and Real Estate initiatives focus on optimizing our existing branch network, opening of new greenfield branches, innovating on formats adapted to changing customer needs and lastly, on optimizing our real estate portfolio.

Organisational efficiency

Organizational Efficiency initiatives aim to streamline the organization and its processes while increasing the capabilities of our Operating Companies to deliver products and services efficiently. These initiatives mainly relate to optimizing our back-office processes.

Focused growth

Focused Growth represents our ambition to make targeted acquisitions to complement and strengthen our market position and businesses across our key geographies.



Finance supports our Operating Companies and Functional pillars in delivering our strategic goals with up to market standard reporting, management information & forecasting and support on tax, treasury, legal and internal audit, whilst maintaining compliance.


HR initiatives aim to build a high performing organisation while delivering the best experience for our customers, suppliers and people. Together we develop and acquire the best-in-class employees to accelerate and drive performance. We strive to offer our employees a great and safe place to work where they can grow and work with passion.

Digitalisation & IT

Digital & IT initiatives leverage state of the art technology to help our Operating Companies to deliver products & services efficiently and to improve our customer and supplier experience. We do this for example by further harmonising and modernising our ERP systems, as well as by offering our customers a continuously enhanced digital experience and solutions like our eCommerce platform.